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The Man Who Sold the Eiffel Tower

The psychological trick behind history's greatest con.

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The psychological trick behind history's greatest con.

Full transcript of The Man Who Sold the Eiffel Tower

Meet the man whose brain was wired for the ultimate psychological illusion. In 1925, Victor Lustig convinced wealthy scrap dealers... ...that the Eiffel Tower was a decaying hazard. He sold it for millions. Twice. The ultimate placebo effect.

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