How YouTube pays per 1,000 views
RPM is what you keep per 1,000 views after YouTube takes its share, counting every view, including the ones that showed no ad. AIR Media-Tech measured 300 monetized channels from May 2025 to May 2026 and found an all-niche median of about $2.30. Education and science sat far above that at a $10.22 median, and kids content far below at $0.33.